The glittering latticed curved walls of the Dubai Marina Mall, flanked by the adjoining towers housing The Address at the Marina Mall and a commercial tower, make for one of the most impressive sights along the Marina in Dubai.

Somewhat smaller than the exhaustingly huge malls the city has come to expect, the Marina Mall is a boutique shopping centre catering to the upmarket lifestyle expected by residents of the area, and has an audio-visual infrastructure equipped to the highest international standards.

Zio Technologies has installed all the audio-visual fittings at the mall, hotel and commercial tower to match the quality and stature the venue represents. This has been one of the big projects the company has handled, and Mr Parag Vadodaria, CEO, Zio Technologies, is justifiably proud of the achievement.

“Working on this prestigious project has undoubtedly been the highlight of Zio Technologies’ accomplishments,” says Mr Vadodaria. “Being a mixed-use development that demanded the best of everything, there were many elements we had to bring together seamlessly and the team has worked admirably to deliver it to the highest known international standards.”

The central court at the Marina mall, for example, has been equipped with mobile event hosting and broadcasting capabilities that need to be quickly put together, are flexible enough to accommodate any kind of event and can allow television channels to broadcast live.

The Address is a relatively new hospitality brand launched in Dubai, but has quickly established itself as a name that conveys quiet yet unmistakable class.

Recognising the immense role the right music plays in setting customers’ moods, the central audio server at the hotel periodically updates content automatically so regular visitors always get to hear the freshest tunes matched to the hotel’s brand positioning. Also, the background music for every zone including the lobby, bars, restaurants and spa can be individually programmed and changed as per time of the day and season.

In Dubai, a city known for its penchant for dramatic and glamorous events, having the technical capacity to fulfil clients’ visions can be the clincher for the banqueting department to finalise contracts. Aiming to maximise its capacity in this direction, the banquet hall at The Address features a portable stage and lights, high-end projection system with motorised lifts and a touch-panel control system to centrally control all audio-visual settings in any corner of the venue. Further, the system can hook up with mobile television vans to broadcast live, increasing an event’s revenue-generating potential.

For events planned elsewhere in the hotel, The Address is also equipped with a portable audio-visual system with mobile sound and projection systems including high-end JBL speakers delivering the best quality through BSS digital signal processors.

The meeting rooms, both at the hotel and the commercial tower, have been equipped with state-of-the-art business communication and video conferencing equipment, with all fittings matching the highest possible international standards.

In a year that has taken a toll on businesses across the world, Mr Vadodaria is a satisfied man: “Yes, things have been slower than expected, but business has been good for us, all things considered. Best of all, the future looks promising: just as Zio Technologies delivered one of our most satisfying projects, we have just received confirmation on another massive job where we will be executing the audio-visual and IT infrastructure.”